About Us

Who We Are

Ullu, the innovative Over-The-Top (OTT) media streaming platform, has quickly made a mark in the digital entertainment landscape since its global launch on 2nd January 2019. Founded by Vibhu Agarwal, the platform has transformed the way audiences consume entertainment by offering a diverse range of content catering to various genres and languages. Ullu's journey began with the release of "Halala" in 2019, a series that garnered significant attention for its bold and socially relevant storyline, setting the stage for the platform's subsequent success.

Ullu was founded by Vibhu Agarwal, a multifaceted entrepreneur from Lucknow, India, who established the platform to provide a space for filmmakers, particularly those from smaller towns, to showcase their work. The platform aimed to bridge the gap between aspiring filmmakers and viewers, offering a wide array of original and syndicated content, including web-series, short films, and multi-lingual programs.

Building upon the initial response, Ullu continued to enthrall audiences with a string of captivating and thought-provoking series, including "The Bull Of Dalal Street" (2020), "Kasak" (2020), "Mirasan" (2020), "Peshawar" (2020), "Ishq Kills" (2020), "Virgin Boys" (2020), "Woodpecker" (2020), and "Paper" (2020). These offerings not only showcased the platform's commitment to delivering engaging narratives but also solidified its position as a key player in the competitive OTT market.

Ullu's emphasis on collaborating with distinguished directors, actors, and creative talents from the industry has been instrumental in maintaining its reputation for high-quality content. The platform's continuous efforts to explore diverse themes, narratives, and genres have resonated with a global audience, establishing Ullu as a go-to destination for immersive and entertaining digital content.

The platform's strategic approach to content creation, backed by a visionary leadership team, has enabled Ullu to carve a niche for itself in an increasingly competitive streaming landscape. With a relentless focus on providing engaging and diverse entertainment choices, Ullu remains poised for further growth and success in the global digital entertainment industry.

Mission

Spearhead global API integration to facilitate international expansion across diverse linguistic landscapes.
Revamp the subscription model, placing a strong emphasis on customer-centricity.
Enrich our content portfolio by incorporating select films available for free or at a reduced cost.
Expand the content library across various languages to cater to a diverse audience.
Elevate user engagement by integrating live interactions with actors, podcast storytelling, and customer engagement within the evolving framework of the Ullu App, currently in the R&D stage.

Vision

Pioneering Ullu Content as a groundbreaking fantasy depicted in a visual format, unexplored by others in the industry. The creation of a specialized app tailored to a specific audience after extensive research and brainstorming.

Ease of Technology

Develop a user-friendly app, specifically designed for seamless use by Tier 2 & 3 users, ensuring simplicity with one-handed navigation.
Enhance affordability with a subscription model accessible to Tier 2 & 3 users.
Emphasize content produced in-house, contributing to a superior subscriber experience.
Focus on a singular genre with precisely curated content lengths, avoiding excesses in duration

Innovation : OTT brands are often at the forefront of technological advancements. They value innovation in content delivery, user experience, and technology to stay ahead of the competition.
Customer-Centricity : Putting the customer first is a key value for many OTT brands. This involves understanding and meeting the diverse needs of users, providing personalized experiences, and maintaining a strong focus on customer satisfaction.
Content Quality : OTT platforms thrive on their content. Emphasizing high-quality, diverse, and engaging content is a core value for many OTT brands. This commitment helps attract and retain subscribers.
Accessibility : OTT services aim to make content accessible to a global audience. Core values often include providing content across various devices, ensuring different language options, and implementing features that make the platform inclusive for all users.
Transparency : Open communication and transparency are crucial for building trust with subscribers. OTT brands may prioritize clear communication about pricing, content availability, and any changes to their services.
Flexibility : Given the dynamic nature of the media and entertainment industry, flexibility is a key value. OTT brands may prioritize adaptability to market changes, emerging technologies, and shifting consumer preferences.
Data Security and Privacy : With the collection of user data for personalization and analytics, OTT brands often emphasize a commitment to data security and user privacy. Protecting user information and ensuring compliance with privacy regulations are essential values.
Social Responsibility : OTT brands may embrace social responsibility by supporting diverse content, promoting positive social messages, and taking steps to minimize their environmental impact. These values can resonate with socially conscious consumers.
Collaboration : Partnerships and collaborations with content creators, production studios, and other industry players are crucial for the success of OTT platforms. Collaboration may be a core value to foster creativity and expand content offerings.
Continuous Improvement : OTT brands strive for continuous improvement in all aspects of their services. This may include refining user interfaces, enhancing streaming quality, and staying ahead of technological advancements.

Vibhu Agarwal

Founder

Vibhu Agarwal, a prominent Indian entrepreneur and philanthropist, has left an indelible mark on various sectors of the Indian business landscape. His ventures in industries such as plywood, cement, steel, film production, education, and digital media have not only showcased his business acumen but also underscored his commitment to innovation and growth.

Philanthropy and Legacy :

Apart from his remarkable contributions to various sectors of the economy, Vibhu Agarwal actively engages in philanthropic endeavors, channeling his resources and influence towards growth. His commitment to giving back to society has solidified his legacy as a compassionate and socially responsible entrepreneur, fostering a culture of corporate social responsibility within his ventures and beyond.

Awards and Recognition :

Vibhu Agarwal's exemplary contributions to the business world and society have garnered him numerous prestigious awards and honors. These accolades serve as a testament to his unwavering dedication, innovative spirit, and enduring impact on the Indian business landscape, positioning him as a trailblazer and a visionary leader in his field.